THE CITY is the first official EP by Luck, an emerging Italian artist who envisions his debut as more than just a music release — it’s a universe. The project transforms the idea of an imaginary metropolis into a full visual narrative, where each track becomes a distinct district with its own colors, mood, and typography. The creative direction extends far beyond the cover art, building a complete brand system that connects digital design, motion graphics, AR experiences, and community-driven content. The result is a cross-platform identity that feels cinematic, immersive, and globally accessible.